SMS Marketing has developed a scheme for political parties and candidates to set up contact with their potential young voters, using technology that they are at ease with, to build a connection. One but has to look at the 2008 campaign to see how dramatic of a role SMS played in the Obama campaign.
Take a look at the younger generation in your city or town, walking down the street and driving in their cars. Look at how many of those are typing away on their mobile phones. Those people are messaging, communicating with their peers and other potential voters. Text messaging is the most trending type of communication nowadays. And, don’t forget, the texting age is getting older each day!
Youth is a hard to reach audience. Anything that encourages greater involvement in the political process is a huge gain. There’s no better way to target youth than through their mobile phone. That’s why sms marketing is such a great marketing instrument. Approximately every text message sent is delivered and read without delay. Items of interest can be forwarded to friends, expanding the reach of your mobile political campaign.
Messaging is the easiest, most efficient way to get the word out about your runner or political party. SMS Marketing can facilitate you leverage this new marketing channel to help your campaign and make your candidate the political leader for voters.
There is really no more powerful way to reach a huge voting audience as the statistics say it all:
- 18-35 year old consumers use text messaging more often than voice to communicate.
- On average, 94% of text messages are read.
- 80% of consumers keep their mobile with them all day.
Text messaging for political campaigns can be leveraged to power:
- Emergency & Media Rapid Response
- Mobile Polling
- Field Operative Communications
- Geographically / Demographically targeted communications among grass-roots supporters
- Meet-up coordination
- Mobile Petitioning
- Promoting Money bombs